A persuasive essay is an essay used to convince a reader about a particular idea or focus, usually one that you believe in. Your persuasive essay could be based on anything about which you have an opinion. Whether you're arguing against junk food at school or petitioning for a raise from your boss, the persuasive essay is a skill that everyone should know.
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A persuasive essay is a piece of writing that describes a particular perspective and provides evidence in support of that perspective. While similar to an argumentative essay, the logic of a persuasive essay can be based on emotion rather than substantiated evidence, and it does not need to take the counter argument into account. Whether you are writing an essay for a composition class, or you are sending a letter to a newspaper editor, having a carefully crafted argument with solid evidence will make your writing more convincing and effective.
4) Use facts, statistics, quotes and examples to convince your readers of your argument